Business Development Executive

• Posted on :  1 JUNE, 2024
• Experience : 1 to 3yrs
• Job Type : Full time
• Location : Pune

Job Summary:

We are looking for an experienced and results-driven Business Development Executive to join our team at a thriving Digital Marketing Company. The ideal candidate will have a robust background in business development within the digital marketing industry, with a proven ability to manage leads, segment and nurture them effectively, and close sales. This role requires strategic thinking, excellent communication skills, and a passion for achieving targets in a competitive market environment.

Responsibilities:

 

• Lead Management:
  • Identify, qualify, and manage leads generated through various channels including inbound inquiries, referrals, and outbound prospecting.
  • Implement effective lead segmentation strategies based on demographics, behaviors, and buying stages.

 

• Lead Nurturing & Conversion:
  • Develop and maintain relationships with prospects through consistent follow-ups and personalized communication.
  • Employ lead nurturing strategies to move prospects through the sales funnel and convert them into clients.

 

• Market Reach & Expansion:
  • Conduct market research to identify new business opportunities and potential clients within the digital marketing sector.
  • Develop strategies to expand the company’s market reach and penetration.

 

• Opportunity Management:
  • Assess and prioritize opportunities to ensure focus on high-potential prospects.
  • Collaborate with the marketing team to develop tailored strategies and proposals for prospective clients.

 

• Sales Closure:
  • Lead negotiations and manage the entire sales process from initial contact through to contract signature.
  • Achieve and exceed sales targets by effectively closing deals and fostering long-term client relationships.

 

• Target Orientation:
  • Set ambitious sales targets and work diligently to achieve and exceed them on a consistent basis.
  • Utilize CRM software to track progress, analyze data, and optimize sales strategies.

 

• Collaboration & Reporting:
  • Work closely with cross-functional teams including marketing, operations, and senior management to align business development efforts with company goals.
  • Provide regular reports and updates on sales performance, market trends, and competitive activities.

 

Requirements:

• Proven work experience as a Business Development Executive or similar role in a Digital Marketing Company, with a demonstrable track record of achieving sales targets and driving business growth.
• Strong understanding of digital marketing strategies, tools, and trends.
• Experience in lead management, segmentation, nurturing, and conversion.
• Excellent communication, negotiation, and presentation skills.
• Ability to thrive in a fast-paced, target-driven environment.
• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.

 

Preferred Qualifications:

• • Master’s degree in Marketing or Business Administration.
  • Certification in Digital Marketing or related fields.
  • Experience in team leadership or management.