- Posted on : 18 Oct, 2023
- Experience : 1 to 2 yrs
- CTC : 4.25- 6 Lpa
- Job Type : Full time
- Location : Pune
Job Description:
The Brand Manager plays a pivotal role in developing and executing strategic marketing initiatives to enhance brand visibility, equity, and customer engagement. They are responsible for overseeing all aspects of brand management, including brand strategy development, brand positioning, and marketing campaign execution. The Brand Manager collaborates with cross-functional teams to ensure consistent brand messaging and a compelling brand experience across all touchpoints.
- Research industry-related topics (combining online sources, interviews and studies).
- Write clear marketing copy to promote our products/services.
- Prepare well-structured drafts using Content Management Systems.
- Proofread and edit blog posts before publication.
- Submit work to editors for input and approval.
- Coordinate with marketing and design teams to illustrate articles.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
Key Responsibilities :
1. Brand Strategy Development:
- Develop and refine the brand's overall strategic direction, including short-term and long-term goals.
- Conduct market research to identify target audience preferences, market trends, and competitors.
- Create and implement brand guidelines to maintain consistency in branding across all channels.
2. Brand Positioning:
- Define and communicate the brand's unique value proposition.
- Identify key brand differentiators and create messaging to convey these to the target audience.
- Collaborate with product teams to align branding with product offerings.
3. Marketing Campaigns:
- Develop and execute integrated marketing campaigns to promote the brand and its products or services.
- Manage advertising, public relations, and social media efforts to increase brand awareness.
- Monitor and analyze campaign performance and adjust strategies as needed.
4. Content and Creative Management:
- Work with creative teams to develop branding materials, including logos, advertisements, packaging, and promotional content.
- Ensure that all creative assets adhere to brand guidelines.
- Approve and oversee the production of marketing collateral.
5. Budget Management:
- Develop and manage the brand marketing budget.
- Monitor expenses and allocate resources effectively to maximize ROI.
6. Cross-functional Collaboration:
- Collaborate with various departments, including product development, sales, and customer support, to align branding efforts.
- Communicate brand strategies and guidelines to internal teams and external partners.
7. Brand Performance Analysis:
- Ensure all-around consistency (style, fonts, images and tone).
- Monitor and assess brand health and performance through key performance indicators (KPIs).
- Conduct regular market research to identify opportunities for brand growth and improvement.
- Prepare reports and presentations to communicate brand performance to senior management.
Qualifications :
- Ensure all-around consistency (style, fonts, images and tone).
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Proven experience in brand management or marketing, with a track record of successful brand campaigns.
- Strong analytical skills and proficiency in using marketing analytics tools.
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to generate innovative ideas.
- Project management skills and the ability to manage multiple tasks and deadlines.
- Knowledge of digital marketing and social media platforms.
- Familiarity with market research and competitive analysis.
- Proficiency in Microsoft Office Suite and marketing software/tools.
