There's no explanation about what digital marketing is if you have searched for this topic. So let me cut to the chase. As a digital marketer or a marketing company it would be too challenging for you to keep up the pace in the long run. This content is to revise your strategy that you are using right now in your present marketing. These rules that we are about to discuss will hopefully help you to keep up the pace that you have now.
So let's get to it :
Whatever approach you have in your strategy to gain more business or response the key elemental rule is to be understanding. A fate of a company resides in it's customers. So it is necessary to understand what the audience need and what would they like to have. Just having the knowledge about the appropriate keywords to include in your content isn't sufficient. There are many ways to understand the public or audience. Ask them directly, conduct surveys, using Google Analytics, ectopic out the most appropriate way you need to implement so that you have better understanding with your customers and make up the products that would actually create a buzz. Lately the new trend that popped up was the Pokémon GO. After being a success a company came up with an idea of creating a cover that was actually helpful for playing Pokémon GO! This thing got viral and whooped up the market.
Yes, you heard me right. Be transparent. Always be open with your client. Don't lie to them when they ask queries. Let them know what exactly happened for such a query to arise. Send your clients the metrics and progress of your company and products. After a while they will no longer check these as a trust is grown in them. Gaining a clients trust is the best achievement of any company.
A content whether as a image a video or even an article is indeed the key for a successful digital marketing future. Take a look at the top digital marketing companies around you. They all does have unique and catchy contents under them. With a well maintained and balanced editorial board a company can truly cater the audience's needs and in turn will get the right to post about that. A pen is a double edged sword. Words tells a lot more than you think. Posting cartoon contents can also be helpful because they are really popular among both teenagers and adults. Unique and relevant contents will always gets the attention and will acts as a brand ambassador too.
This is a skill that no one can teach you or train you with. Train yourself to be more innovative and creative will always boost your strategies. Creative ideas will always stand aside from the crowds. Finding creative ways to sell your products will always be a deciding factor for you to be different from your rival companies.
Keeping track of all t he details from the day one till today will always come in handy. This will help you to compare your current position from the one you started. Keeping note of everything will also let you know where and which dept you have lagged and will inform you to put more efforts on that certain areas. This can increase the positiveness inside you to keep pushing hard until you have achieved what you've aimed for.
World itself is an open book until you decide to close it. Make sure to keep that attitude in you all the way long. Preparing mentally is more crucial that preparing physically. The world should be a learning lesson for you. Be curious, ask questions, try learning new things every day. Prepare yourself to be the best. If you are best try being better. Learn from your mistakes and find ways to prevent them in the future.
From the latest surveys people who use mobile for marketing has hiked to almost 60% from the last few years. This shows the omnipresent phase of the mobile these days. As mobile became smart so as the marketing sector too. A fair amount of companies doesn't have a mobile optimized website. This has caused the to be immobile from the place they have started. Mobile is the next thing. The top companies does have a well optimized and managed mobile pages or apps too. This has helped them to remain in the top charts itself.
Digital marketing does have an unlimited amount of opportunities if you intend to research on them. Being more innovative and creative will always keep you under the spot light. But the real challenge is to be in the top itself. I hope this article will help you on your pursue for success.
Which rule from the above have you found the most important?
SEO(Search Engine Optimization) is one of the most common term we hear in today's business world.This is a process that affect the visibility of a website in the search engine results.In short ,these are a set of rules or regulations that can be followed by a webpage or a website to improve their ranking on the search page results.SEO has been adopted world wide as a strategy due to it's effectiveness.Even when the market has changed drastically in these years the consistency showed by the SEO made it more reliable thus luring industries or firms to invest in SEO's.As a marketing strategy, SEO checks how engines work,what audience searches,the keyword or search term used by them for searching etc. Regardless of how big your firm is proper management of SEO will always be an ingredient for you to build up your empire.
Here are some reasons for you about the advantages on setting up a SEO for your firm!
SEO is all about your website. A website will create an impression on the viewers on how big your company is or what your company does.. First impression is the best impression. .If your website is properly taken of or well optimized, it will increase the search engine visibility and credibility of your site. An increased traffic will help Google Analytics to track valuable information about your visitors. These information include what kind of browser they use, which platform they use to visit, the proper keyword that the viewers typed in viewing your page. This will clearly give an idea about the target market, whether the product will be a success etc. To know your customer's needs and marketing products according to this need are utmost necessary to keep you in the field.
There is a joke about the search engine Google. If you want to come out clean from a murder, hide the body on the second page of Google. You can laugh at it. But if you think for a moment you would clearly know that too right to be just a joke. Because even we does it. If we search for something we usually get it all done in the first page itself. We don't even bother to check the other pages of the result. So if your company is being listed on the first page itself, think about the trust you gain from all over the world. But this depends on whether you've set your SEO locally or globally. If Google has given you a spot at the top with the other subpages below, think about the massive amount of traffic and credibility you are going to get.
Now this is an interesting category.You might have a job.Maybe you have had several jobs but you resign each and everyone of them as you have not felt yourself utilized to your potential,appreciated or lacks an inspiration to continue the work.You are not happy with what you have.In these years of experience you might have learnt what not to have in your job but you don't have any idea how to choose,what to choose or what's next for you.You are being completely rudderless.
Consider two companies in the same field with similar products. The product they are announcing are well needed for the target audience that is us too. One has a better and well optimized website while the one doesn't. Which one would you trust more to do a transaction with ? Definitely the one with well optimized website itself right!!This will in turn help the company to grow more and become more successful too. You must really ask yourselves, if your rival company has a SEO strategy the how could you not have one.SEO is an investment. Whatever efforts you give to SEO it will definitely give the results.
Think of SEO as a long term investment.SEO is the most cost effective strategy because it targets the audience who are actively looking for products and services online. The cost involve in setting up a SEO is too less compared to the Return on Investment (ROI) you receive and is a lot lesser than most of the other marketing strategies. It is way cheaper than the Pay-Per-Click(PPC) strategy anyhow. This would definitely benefit you if yours is a starting firm as gathering a huge amount of capital is still light years away.
As you top the rank list in the search page, the exposure level of your website will be at the peak. The main advantage of this is that it will create a brand name for your company. Gaining a brand name means you are one step closer to your dream. Being on the first page not only helps users to associate your brand with those keywords, but purges trust since companies on the first pages are often considered trustworthy.
Return On Investment or ROI is used for financial decisions to compare a company's profit to the net investment. If without a SEO strategy you managed to get a 5% sale from visitors, with a SEO you have the chance to get 7% or 8% but better than 5% sale from the visitors. Thus having a SEO strategy will always help you get more sales thus improving the ROI.
As the number of clicks and visitors increase , a steady growth in your business can also be observed. This will put your company in a position for the need of a better and bigger web server for accommodating traffic and sales that take place in your website.SEO is the best investment if you plan to take your business to a whole new level.
Hopefully, these reasons have convinced you about the value and benefits of SEO strategy in growing your business and taking your company to newer levels of profitability, branding and success. If you are planning to hire a SEO company, hire from the top notch SEO firms present. Handling someone a guitar will never be the same as the one who knows to play one. Provide them with the budget and requirement of your company. Keep them well contacted. Having a good relationship with the SEO company will always be a boost factor for you in the long run
Website are never the same in looks or in content. Having unique and exquisite contents for website has been mandatory for websites from the beginning of time itself. A content writer is the one who writes the content material for the websites. A sudden shoot of website content writers has been reported since the introduction of SEO to the screen. The one who is specialized in providing interesting and relevant contents for the websites are plenty these days. This is because quality content often paves your way to higher business outcomes and better SEO results. Content differs in may ways. Some might be informational some might focus on only advertising, but in the end it's only written for the target audience. So searching the relevant content that the audience might be interested in is actually the main goal of a content writer. By relevant I meant that the content should be beneficial to the readers. You should consider your content as the ambassador of your company. If you deviate away from the topic then there is a fair chance for you to lose the sales.
Every content writers must polish his/her basics in writing skills. This is the main tip for being a successful content writer. Deepening the skills gained by diving into the matter more will give you a definite result but it would take time .So be patient! Here are a few rules that you should keep in mind as a web content writer.....
Keywords are the ultimate nectar of a content. Through your contents your are basically promoting your company to the world. So the content that you write should always help with the company's SEO. You must find proper keyword to use along with the content so that it would be less burden for you to introduce your company to the public. The best content writers will always do research on the keywords and develop their story surrounding the used keyword. Also you must keep in mind the keyword stuffing could in turn leave a bad image on the company rather than keeping you in spotlights. Even though SEO is the focal point now reader would like to jump to another page while reading your content. This would affect the readability of your web content and will pop you out from the search engine results.
Keep your content as simple as possible. This would help the readers to understand your content more easily and get you more clicks. You must know that people doesn't keep dictionary with them just to read your content. And no one would waste their time in finding the meaning of the words that you've used in the content. In this world people only look for quick results. If you can provide them what they exactly need then you are a successful content writer. If your material has a lot of complicated words people will just leave your website in dark and look for other.
Before you start with your content make sure for whom you are writing. So knowing their language is at most necessary. It's not about their mother tongue. It's about the society language. If you are writing for a technical company or about a phone for teenagers, you must use a language that would grasp their attention. Be a lot more formal if you decide you content for professionals. This would boost the impact of your articles or content on the society and get you more readers. It's easier for them to relate and make your site more reliable source and less marketing promotion.
This is one of the basic and important point that one should keep in mind. Use proper bullets and headings backing your article. No one would dare to read a full fleshed paragraphs and they won't even have time for that too. SO use bullets and numbers for expressing your points. This will help them to clearly have an idea about what exactly your content is and whether is relevant for them. This also helps you in breaking those boring lengthy lines and express them in a more compact way to express your message.
Sticking an appropriate image along with the content can really boost your content credibility. But the image that backs should associate with the content that you've written too. If your content is about a phone and the associating image is of a beach it would really look awkward. So by pasting a conceptual image with your image can skyrocket the clicks and readers of your content and website. And adding an image will make your content more attractive and gets you more attention.
You aren't writing a novel, it's a web content. Shrink your content to Max 800-900 words. This would help to scan your content more easily and be resourceful. Shrink it up to five paragraphs ,three is even better, but make sure these paragraphs contain the needful information that is necessary.
All you need to keep in mind while writing a content is that it's for the target audience. These are just the basic rules but still are the most effective. The best companies always have the best contents. Use hyperlinks to redirect back to your site when you are writing content for a third party .This would increase the traffic and popularity. It's the readers who decide what they should read. A content writer is successful when he can deliver right contents for his readers.
Customer relationship management is one among the most important approaches that are required in the success of a company.CRM helps you to gain an overall view with customers and will work with the modification of your company to ensure maximum customer satisfaction.This is the most efficient approach used by companies in maintaining and creating relationships with customers.Once the link is made with the customers it becomes easy for the company or firm to identify the actual needs and services that is needed for the customers.The CRM approach tries to analyses the customer's past experience with the company and helps in improving the relationship.With this organizations lean more about target audiecnce and how to fulfill their needs accordingly.Being one of the most recognizable approach in the marketing field this has been a reliable asset all along the company's run.The CRM software notes up the customer information and documents and compress them to a single CRM database so that it can be used with ease in the future run.In today's competitive market companies that manage customer relationships have more chance of being successful other than the ones that doesn't.Intoduction of CRM has been really a vital criteria in these years.What does CRM has special apart from other approaches?
Let's discuss on how CRM can be handy for your company : -
This is what it was made more.For tracking all the customer interactions with the company. By this there might be a fair chance for your company to be among the top guns of the market.Because if you already know about the customer before talking to them makes them feel special and important.And this builds a long-time relationship.This will always be an upper hand for you.For example let's think of a situation when you know a customer is ready to buy a product from you but not at the moment.So keeping track of his interest and order and products will come in handy when he calls you next time.Properly built CRM software and an efficient CRM developer community is needed for properly implementing your CRM strategy.THen main field in these are datas.So well arranged datas are more easier for further use too.
If yours is just a starting firm CRM can be of a great help in building up your strategy.As a starting firm you might be always lose your capital by targeting wrong customer areas.As an example if you own a phone company and you are trying to sell your mobile in a tablet loving community would it help?This is where CRM shows it's magic.Through this approach you could easily find out which areas would be more ideal for your mobiles to sell.The Client administration programs provide you with all the details of long term sale trends so that you can come up with a strategy to sweep up the market right off its legs.
CRM helps a company offer better customer service, which in turn results in increased profits.This will help in improving a company's service practices helping employees to respond to customer's queries and help them with most reliable solutions more quickly and efficiently.An entrepreneur can easily track his or her company whether it's performing well or not by just having a look at the customer complaints and queries.This will also provide a detailed view on client's ordering trends and can suggest him products according to the genre he's in to.Efficiently dealing with customers and providing them with what they need will increase customer satisfaction.This will increase your chance in getting more business which will in turn helps in running your company in profits.
The problem with most of he starting firms is that they might claim they can manage business using email,calander systems etc.But the problem that arise is that while your business increases your datas too increase.For a strating strategy it could be applicalble but once you have become a full fleshed company it would be difficult to keep up the pace.So clustering all your datas to one location will be more applicable as you can search and get required information from them.A CRM integrates all the functions that you think in mind within one click.That is emails calenders and all other stuffs.By being organized you'll be able to bring all the datas all together.
This is the most catchy element of CRM approach.It's really more cost-effective than most of the other meathods present .Very less paper works and less manual work is only needed means lesser employees and more capital savings with better outcomes.The technologies used in CRM systems are also soo cheap and efficient and smooth if compared to the traditional or normal business practices .This will let you gain more information at your finger tips with less hardwork thus reducing process time and increased productivity.
There are a lot of CRM companies present in this world but there's a reason why only some of them thrive as the best CRM companies.The more you invest in customer relationships the more popular you become and you'll bag more business.Proper handling of CRM software are necessary for an overall better experience too.
Do you think CRM approach will boost your company's performance off the charts?
Business Process Outsourcing(BPO) is a word that is not new to us. If it's new you must very well know about its other name, Call centres. A wide and deeply growing sector in today's digitizes world.BPO is a socio-technical link that connects both technical and social systems.BPO is one of those combined workplace innovations that require a varied set of skills in order to be successful. So, basically we can refer BPO to outsourcing of the high-level processes related to business, marketing , legal or even personal support. This is one of the most used business strategies all around the world. The introduction on BPO's along with the firm has boosted up the outcomes to an extent. With BPO outsource get the coverage to entire functional area of the business and not just specific tasks.
“Progress lies not in enhancing what is, but in advancing toward what will be� “
:- Kahlil Gibran
These kind out outsourcing is a way to promote a business as well as good for a firm trying to construct their business guidelines and rules to increase the income and productivity. For these third party organizations or firms comes in. They handles your task of your business in a way more professional approach. Here are some of the best BPO companies in the field. These companies ensures the business continuity and guidelines are met consistently and appropriately. Considering marketing field in India there is no doubt that Indian call centres are currently the latest sprouting industry that attracts lakhs of young men and women. India being large and having a massive number of skilled resources, is the most favoured BPO destination of the world. India has an advantage for having different time zone that gives the flexibility in working hours.BPO service provides information to help the customers by solving their queries and offering facilities according to their need. There are a lot of reasons why this service is needed and is compulsory.
Some of these are:
The whole BPO buzz is about customers itself. As said earlier they mainly pin points on the customer support. As customers are the back bone of any company it is necessary to handle them in more classy and respectful way. The BPO were created for this. The sales executive officer will be given proper training on how he should handle his clients and how to keep them satisfied. This strengthens the bond between the company and customers which is really a deciding factor in keeping the company afloat. Gaining their trust will boost up your reach to more audience or targets. A BPO sector of a company decides how comfortable customers are with your products and services.
BPO services are generally cheap enough that it is just a fraction of the business capital you have. They save a lot of time of yours too. The plus factor is that these services mostly handles some of the corporate procedures like customer services, payroll, book keeping etc. It helps a firm to cut costs by reducing HR Costs which includes salary bills, perks, employee benefits and administration overheads. The client only has to pay for useful quality work done by BPO. This helps in reducing recruitment and training expenses. It helps in improving quality of service and productivity by bringing greater transparency in production standards.BPO not only helps in reducing cost but also increases productivity and raises income.
Technology has always been a leading area of outsourcing. If your company is new to marketing and yet to have strong legs access to these would be more difficult. Investing in technologies thus becomes a big risk for you. So by outsourcing to able companies that have resources and with a urge to continuously update their technological solutions will help you with this. You will have a fine chance to get your hands with the latest techs. With this you will understand what should be your next step in becoming a more successful company.
This is another field where BPO comes really handy. It helps companies to focus more on the core areas. With this more interaction with the customers will be there and you might me able to provide more products and services for them. Companies generally outsource processes to relocate control costs and accounts. Thus management has been a better position to focus more on the core areas and not glued to other areas those are irrelevant. This also helps in controlling capital expenditures which are more required in non core areas. Thus BPO has been a deciding factor in keeping the focus on the core areas only for companies.
BPO enhances your product exposure level. They help in giving a clear idea about your product or services you provide. The more transparent you are the more better your product sells. Once people finds out some 'shady' stuffs behind the scenes they'll never be in to your business and will never encourage others to do business with you too. Through BPO you will have the perfect arena to 'flash' your product and impress them. These can be done without physical presence. But the action of the client or customer depends upon the efficiency and experience of your BPO sector.
India being on the top notch on basis of this provides the best BPO services compared to the whole world. Being a fast developing nation, She boasts of her IT firms, marketing typhoons and breath taking beautiness. Since BPO being considered as a business strategy a drastic increase in the outsourcing companies have been reported in these past few years.
What is your opinion about BPO firms? Would you hire one for your company?
"The whole purpose of reviews is to keep you abreast of whether or not you are fulfilling the requirements of tenure"
:- Norman Finkelstein
The foundation of a building has to be strong if you keep on planning for stacking up the floors. So same goes for a company too. The foundation of a company has to be strong to keep it afloat even in crisis. By foundation I meant the stuffs a company is build upon. Among this customer reviews is of at most importance. The reviews acts as a promotion of your business or company indirectly. If the reviews are great there's no doubt you'll reach the heights in no time. Proper handling of both positive and negative reviews are mandatory too. A company's rating depends on how they properly manage the customers.
The big names in the market already have their own dept for handling the online prejudice of the company. According to the survey done by Arista Infotech for the year 2015-2016,it has been found that 70% of the customers believe in online reviews regardless they are complete strangers. This online peer to peer review helps both the customers and the company to understand the products they require and what are the changes that are need to be done. When an infinite number of reviewers can share their opinions online, the extend for exposure becomes exponential. Most of the firms think that online reviews aren't a part of the business. So they fail at getting more attention and remain stagnant from the point they started.
The best way for getting regardless of positive or negative feedback is by directly asking the audience. Asking for a review means you are expecting a positive review. Some might give reviews either positive or negative without even prompting. Demanding people to spend their time to write a review can be tricky, if not asked properly it might even backfire on you. Always asking for reviews are also not necessary. By no means you should irritate the customers or audience. Responding to each and every review can also help in creating a good impression on your company. There are a few tips and tricks for getting positive online reviews. Here are a few that can help in boosting your business!!!
Never give your customers a hard time in giving you a feedback. Keep it simple. I've come across a few sites where they ask us to login to their site and give a feedback. From my view this is too shitty. Number of reviews increases if the it is as easy as possible for the customers to share their experience or views about your product. Invite them to write a review for you. Don't prompt them gradually. Be direct with your request or invite. It would be more easier if you guide the customers how to and where to leave a review.
Creating multiple for your business can really do the work for getting loads of positive reviews. Social media pages can be the best pick for this. This pops up the door to recognition and will help in the gradual increase the business for your company. Facebook, Twitter, Instagram and other platforms are the best picks to encourage your customers or others to like your product and get involved more. Customers who see how other reviewers are treated can end up being your vital reviewer. Make sure you spotlight the reviewer by tagging him or her on your promo video or other promotion stuffs. This makes them feel special and may also encourage other to follow your pages and write up the reviews.
Don't expect everything to come according to your way. Life's a bitch, hehe.. There will definitely be negative reviews too. But act professionally. Apologize for the difficulties caused from your part. Then promise them you'll correct them as soon as possible. Properly handling these negative reviews will pave your way for positive reviews too. Personally mailing them also works to an extent. Anything you post shows that you care for your customers and keep them as a priority above all.
What if a business has a few average starts and a few good stars and another business with a huge amount of positive reviews and jus a few negative reviews. I would really go for the business with the huge number of positive reviews. They have succeeded in pileing up good reviews upon the bad reviews. This shows how efficient they are and how well they take this seriously. Gaing a hulk size of positive reviews are no a easy task. So since you cannot stop customers from writing negative reviews ,you can bury them within the abundant number of positive reviews.
Finding shortcuts will never help you always. So the best and basic factor for gaining good positive review is a good service itself. The more serious you are for your business the more positive reviews you get. These both are proportional. If your's is a tele marketing business them main aim should be the proper delivery of the product. Value the time and try your maximum to deliver within the estimated time proposed. Always answering the phone also comes under the good service. This would at least keep the customers from thinking they got cheated. Make them feel you are trustworthy. Encourage them to shop from you more.
Treat your customers as a friend. Make them believe that you are there for them. Other than just selling them your products tell them something interesting about your company or invite them to join you on any social events that takes place recently. Ask them how was the experience shopping with you. Always start by wishing them. This will lead to a more informal way of communication. Listen to what they have to say. Once you find out they are done thank them for sharing their view. And always end the conversation asking whether they have any other queries and wish them a good day ahead."A Smile Costs Nothing, But Gives Much".
As per the survey we found out that 80% of the customers use mobile for reviewing. So having a mobile version for feedback form is a vital necessity. Having a mobile version of your website and social media pages and business pages can really come in handy. The more compact you can make ,the more result you get. Mobile is considered as the new face of SEO marketing. Exclusive offers for mobile version of your company can also boost up the business. Adding a review plug-in on to your app can solve this.
These are just a glimpse of the techniques that are used to get positive reviews. The final and ultimate tip is Work hard and Get the results in Flying Colors. Properly utilizing the review websites will help both the customers and companies in building up their business. Make sure you check them up and pass honest reviews.
Social media can be called as the hub of the new world. It's a place where each and every one come together and share their ideas and views. This has helped the upcoming and present companies a lot more than we think. The platform social media opened for the marketing field is beyond explanation. It has given them a never-ending land to take care of their product campaigning. There was a time when social media marketing was just limited to posters and banners. As technology developed the zone for expressing also increased gradually. Now social media marketing has become the key element for success in marketing and is still considered to have the potential to improve more.
To run a business is not a walk in the park kind of stuff. It takes proper planning and understanding of the market it has to be introduced and the current trend and the competitors. Since there are different types of marketing strategies that can be used to make your website more visible and increase the rank of the site, among these social media marketing is considered as the most relevant strategy. The rest of this article points out how a social media platform will help your website in its promotion. So, keep a note of the big names in this field, because this article might help you to be a competition for them.
So, stay tuned!!
Before running a business first start with the basics. Where to start and what to start. So, you are a young entrepreneur with high hopes for the website you have just started. So, everything set now but you don't know how to promote it or what's next. Here social media helps you to push forward your dream. So, by joining the social media you are actually claiming a spot for your company in the gridlocked internet. Taking part in the public conversation will help you in promoting your site among the society. Getting them to like and share your posts and pages will in turn help you in making your website the new thing.
As a website, number of viewers or members decides the overall points of your site so as the traffic. More traffic means the more buff you are becoming. So, without marketing your website in social media you can never have this crazy number of clicks or traffics.
Social media is a place where different people come with different needs and different ways of thinking for completing different goals.
You might be thinking I might be crazy to say social media increases the ranks. As a fact no, it doesn't. Although it does grant you with a wicked amount of likes and views this alone won't be enough to raise up you ranks up ahead. So, with proper use of SEO techniques and social media there is no doubt that your website will be at the peak of the results. But note down that more than 58% percentage of marketers who has been active in social media for about an year or more has directly increased its rank in the results.
As websites are for the better customer satisfaction and it's spine are customers itself they are required to establish a platform where a customer can pass his/her reviews about a product or service that they have experienced from company. When the customers find it relevant and satisfactory they tend to be loyal with your site. They find it encouraging to join you in your quest to be the best website.
Social media marketing is the best and suitable way of marketing if you are in a low budget schedule. This is the most cost-effective method of marketing that can be used for your website. There is a brighter side on the cost effective strategy too. With this you can see greater investment and retain bigger budget for marketing other products too.
If you are still reading this article it means that I succeeded in gaining your attention. The points that I've mentioned above will surely boost you with your knowledge in the benefits of social media for your review website. So if you have not yet planned for this yet add this to your to-do list.
Did I miss out a few points? Feel free to comment them below.